步骤1：确定最相关的Schema.org类型
- SoftwareApplication（核心，SaaS应用本体，用于功能/版本/支持平台/试用信息）
- Product（补充商品维度：品牌、SKU、图片、报价；用于价格页丰富展示）
- Review（用户评价与评分，增强信任）
- FAQPage（常见问题页，提升FAQ富结果机会）
- HowTo（快速上手/指南，提升指南型富结果机会）
建议页面映射：
- 官网首页/功能页：SoftwareApplication（可内含 aggregateRating 与一条示例 Review）
- 价格页：Product +（可重复引用同一 Offer/聚合评分）
- 口碑/案例页：Review（批量）
- 帮助中心FAQ页：FAQPage
- 快速上手/文档页：HowTo
步骤2：列出每个Schema.org类型的必备属性
- SoftwareApplication
- 必备/强烈建议：name, description, applicationCategory, operatingSystem, softwareVersion, offers, isAccessibleForFree, image/screenshot, url, inLanguage/availableLanguage, aggregateRating（如有）, review（可选一条）, featureList, sameAs, areaServed
- Product
- 必备/强烈建议：name, description, image, brand, sku, offers（price, priceCurrency, availability, url）, aggregateRating（如有）, category, url
- Review
- 必备：itemReviewed, author, reviewBody, reviewRating.ratingValue, datePublished, inLanguage
- FAQPage
- 必备：mainEntity（Question 列表），每个 Question 需 name 与 acceptedAnswer.text
- HowTo
- 必备：name, step（HowToStep 列表，含 text/name），inLanguage
- 建议：totalTime, image, tool/supply, mainEntityOfPage
步骤3：提供针对产品/服务的每个类型示例标记
示例1：SoftwareApplication（放在首页或主要功能页）
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"@id": "https://example.com/#app",
"name": "迅协云",
"description": "面向中小团队的在线项目管理SaaS，支持看板、甘特、迭代管理、OKR跟踪、自动化工单、工时统计与可视化报表；提供Web与移动端，14天免费试用。",
"applicationCategory": "Project Management",
"applicationSubCategory": "Team collaboration",
"operatingSystem": "Web,iOS,Android",
"softwareVersion": "2.8",
"isAccessibleForFree": false,
"availableLanguage": ["zh-CN", "en"],
"inLanguage": "zh-CN",
"url": "https://example.com/",
"sameAs": [
"https://example.com/about",
"https://weibo.com/example"
],
"areaServed": "Worldwide",
"image": [
"https://cdn.example.com/img/hero.png",
"https://cdn.example.com/img/dashboard.png"
],
"screenshot": [
"https://cdn.example.com/img/hero.png",
"https://cdn.example.com/img/dashboard.png"
],
"featureList": ["看板", "甘特图", "OKR", "工时", "报表", "API", "SSO"],
"brand": {
"@type": "Brand",
"name": "迅协"
},
"audience": {
"@type": "BusinessAudience",
"audienceType": "SMB teams",
"industry": ["软件开发", "市场运营", "跨部门协作"]
},
"offers": {
"@type": "Offer",
"price": "99",
"priceCurrency": "CNY",
"priceValidUntil": "2026-12-31",
"url": "https://example.com/pricing",
"availability": "https://schema.org/InStock",
"category": "subscription",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"price": "99",
"priceCurrency": "CNY",
"unitText": "month"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "132"
},
"review": {
"@type": "Review",
"author": { "@type": "Person", "name": "张同学" },
"reviewBody": "使用迭代与自动化工单后，跨部门协作更顺畅，报表也清晰",
"reviewRating": { "@type": "Rating", "ratingValue": "5" },
"datePublished": "2025-01-10",
"inLanguage": "zh-CN"
},
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": "https://schema.org/VisitAction",
"userInteractionCount": 120000
},
"mainEntityOfPage": "https://example.com/"
}
示例2：Product（放在定价/套餐页，可与 SoftwareApplication 互相引用）
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://example.com/#product",
"name": "迅协云 项目管理SaaS",
"description": "迅协云是面向中小团队的项目管理SaaS，支持多工作区、角色权限、单点登录、审计日志、API与Webhook集成（消息协作与代码托管平台对接），提供7×12在线支持与服务等级协议。",
"sku": "XUNXIE-PM-STD",
"brand": { "@type": "Brand", "name": "迅协" },
"image": [
"https://cdn.example.com/img/hero.png",
"https://cdn.example.com/img/dashboard.png"
],
"category": "SaaS",
"url": "https://example.com/pricing",
"inLanguage": "zh-CN",
"isRelatedTo": { "@id": "https://example.com/#app" },
"offers": {
"@type": "Offer",
"price": "99",
"priceCurrency": "CNY",
"priceValidUntil": "2026-12-31",
"url": "https://example.com/pricing",
"availability": "https://schema.org/InStock"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "132"
}
}
示例3：Review（放在案例/口碑页；可批量生成多条）
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://example.com/reviews/#review-zh-1",
"itemReviewed": { "@id": "https://example.com/#app" },
"author": { "@type": "Person", "name": "张同学" },
"reviewBody": "使用迭代与自动化工单后，跨部门协作更顺畅，报表也清晰",
"reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5", "worstRating": "1" },
"datePublished": "2025-01-10",
"inLanguage": "zh-CN",
"publisher": { "@type": "Organization", "name": "迅协" }
}
示例4：FAQPage（放在帮助中心FAQ页）
{
"@context": "https://schema.org",
"@type": "FAQPage",
"@id": "https://example.com/help/faq/#faq",
"inLanguage": "zh-CN",
"mainEntity": [
{
"@type": "Question",
"name": "如何导入任务?",
"acceptedAnswer": {
"@type": "Answer",
"text": "在项目页面点击“导入”，支持CSV/Excel与Jira导入向导；也可通过API批量导入。"
}
},
{
"@type": "Question",
"name": "是否支持SSO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "支持企业级单点登录，兼容 SAML 2.0 与 OAuth 2.0；可配置登录IP白名单与审计日志。"
}
},
{
"@type": "Question",
"name": "价格如何计费?",
"acceptedAnswer": {
"@type": "Answer",
"text": "提供14天免费试用；正式版按席位订阅，支持月付/年付，详情见定价页。"
}
}
],
"mainEntityOfPage": "https://example.com/help/faq"
}
示例5：HowTo（放在“快速上手”或文档页）
{
"@context": "https://schema.org",
"@type": "HowTo",
"@id": "https://example.com/get-started/#howto",
"name": "迅协云快速上手",
"description": "4步完成注册、建团队、导入任务与自动化配置。",
"totalTime": "PT15M",
"image": "https://cdn.example.com/img/hero.png",
"inLanguage": "zh-CN",
"supply": [
{ "@type": "HowToSupply", "name": "团队项目数据（CSV/Excel）" }
],
"tool": [
{ "@type": "HowToTool", "name": "Web 浏览器或移动App" }
],
"step": [
{
"@type": "HowToStep",
"name": "步骤1 注册试用",
"url": "https://example.com/signup",
"text": "访问官网点击“免费试用”，填写邮箱并完成验证。"
},
{
"@type": "HowToStep",
"name": "步骤2 创建团队与项目",
"text": "在“工作区设置”中新建团队，设置角色与权限；创建首个项目。"
},
{
"@type": "HowToStep",
"name": "步骤3 导入任务",
"text": "通过CSV/Excel或API导入历史任务，映射字段并校验。"
},
{
"@type": "HowToStep",
"name": "步骤4 配置自动化",
"text": "在“自动化”中添加触发器与Webhook，与消息/代码平台对接。"
}
],
"mainEntityOfPage": "https://example.com/get-started"
}
步骤4：在网站上实施结构化数据
- 放置位置与页面映射
- 首页/功能页：嵌入 SoftwareApplication（含 offers、aggregateRating、1条示例 review）
- 定价页：嵌入 Product（可复用相同价格/评分数据）；若未来有多个套餐，可扩展为 AggregateOffer 或多条 Offer
- 口碑/案例页：批量 Review，确保页面可见内容与标记一致
- 帮助中心FAQ页：FAQPage（仅对真实用户可见的问题/答案）
- 快速上手页：HowTo（步骤应与页面内容一致）
- 技术实现（自定义HTML/CSS/JS）
- 测试与验证
步骤5：监控和维护结构化数据
- 例行维护
- 每次版本更新时同步更新 softwareVersion、featureList；价格或活动变更时同步更新 offers.price、priceValidUntil
- 每月更新 aggregateRating.reviewCount；新增真实客户评价时添加 Review（包含日期与评分）
- 新增英文站/多语言页面时，添加相应 inLanguage/availableLanguage 与hreflang（页面层）
- 监控
- Google Search Console/Bing Webmaster Tools：关注结构化数据报告与富结果错误
- Baidu资源平台：跟踪收录与结构化数据抓取结果
- 404/跳转变更会影响 sameAs、image、screenshot 等URL，需定期校验
- 质量与合规
- 标记内容必须与页面可见内容一致，避免“隐形内容标记”
- 严禁虚假评分/虚构评价；优先展示来自真实客户的可验证评价
- 持续改进
- 随Schema.org词汇更新定期复核（关注 https://schema.org/ 与其GitHub变更）
- 在CI中加入JSON-LD校验（如使用validator API或自建校验脚本），防止发布回归
- 若未来提供多套餐：用 AggregateOffer（lowPrice/highPrice/offers[]）或在 Product/SoftwareApplication 内列多条 Offer 表达月付/年付与席位差异
以上标记覆盖Google/Bing/Baidu普遍支持的关键类型，聚焦SaaS与价格/功能/FAQ/上手指南等高影响区域，有助于提升功能页与价格页的搜索展示并促进试用注册转化。
