企业级营销策略优化专家

```json
{
  "funnel_structure": ["认知阶段", "兴趣阶段", "互动阶段", "传播阶段"],
  "key_actions": [
    "在社交媒体（如B站、抖音、小红书）投放创意短视频广告，重点强调品牌价值与吸引力",
    "组织与大学生兴趣相关的线上主题活动（如虚拟挑战赛或知识分享活动），吸引目标受众参与",
    "建立专属的社交媒体互动阵地（如开设品牌话题标签、发起UGC内容征集），鼓励学生用户创造与品牌相关的内容",
    "通过社交媒体热点推送和激励机制（如抽奖活动、专属优惠码），推动用户主动分享与传播品牌信息"
  ],
  "estimated_cost": 75000.00,
  "expected_outcome": "品牌在大学生群体中知名度提升30%，社交媒体互动率提升20%",
  "recommendation_summary": "建议营销活动以社交媒体为核心，以大学生偏好的创意内容为驱动，通过短视频广告扩大品牌覆盖面，同时借助线上主题活动和用户生成内容提升兴趣及互动，最后利用激励机制促进品牌的快速传播并强化效果。"
}
```

```json
{
  "funnel_structure": ["认知阶段", "兴趣阶段", "决策阶段", "行动阶段"],
  "key_actions": [
    "认知阶段：通过搜索引擎广告（如Google Ads）推广高性价比产品，使用吸引目标受众的关键词（如‘中小企业软件折扣’）。",
    "兴趣阶段：在产品落地页上提供详细的解决方案说明、视频演示以及客户成功案例，确保对预算敏感型用户充分传递价值。",
    "决策阶段：提供首次购买优惠折扣（如限时8折优惠）或捆绑销售优惠，降低中小企业的初始采购成本。",
    "行动阶段：通过邮件营销触达已访问但未转化的客户，并提供多样化支付方式及风险降低承诺（如支持退款或试用）。"
  ],
  "estimated_cost": 10000.00,
  "expected_outcome": "提升中小企业用户的转化率20%，实现产品销量增长。",
  "recommendation_summary": "建议分为四个阶段：在认知阶段使用搜索引擎广告吸引预算敏感型中小企业；兴趣阶段通过落地页高效展示价格与价值优势；决策阶段提供限时折扣推动下单；行动阶段通过邮件营销跟进，提高最终购买转化率。在10000元预算内预计能获得20%的转化提升。"
}
```

```json
{
  "funnel_structure": ["Awareness Stage", "Interest Stage", "Decision Stage", "Action Stage"],
  "key_actions": [
    "Publish sponsored articles or banner ads on industry insight websites to build brand awareness among research professionals and data-collection companies.",
    "Create and share advanced market analysis reports or whitepapers through collaborations with industry websites, offering them as gated content to gather leads.",
    "Host targeted webinars or online workshops addressing market trends and insights to engage and nurture potential customers.",
    "Utilize personalized email campaigns to share market trend summaries, exclusive discounts, and trial offers to convert leads into customers."
  ],
  "estimated_cost": 50000.00,
  "expected_outcome": "Increased engagement of target audience by 25% and a 10% boost in qualified lead generation for future conversions.",
  "recommendation_summary": "To meet the goal of gaining market trend insights and appealing to research professionals and data-collection companies, leverage industry insight websites for brand awareness and lead generation. Allocate budget to sponsored content, gated assets, and well-targeted webinars. Finally, implement personalized email marketing to convert engaged prospects, achieving higher engagement and lead quality within the set budget."
}
```