市场需求洞察生成器

{
  "unmet_needs": [
    {
      "description": "Seamless integration of smart home devices across different brands.",
      "pain_point": "Users face challenges in managing devices from multiple manufacturers due to lack of interoperability and unified control."
    },
    {
      "description": "Enhanced data privacy and security features in smart home ecosystems.",
      "pain_point": "Concerns about personal data being accessed or misused by third parties create barriers to adoption for privacy-conscious families."
    },
    {
      "description": "Simplified setup and configuration processes for smart devices.",
      "pain_point": "Complex installation and technical requirements deter less tech-savvy users from adopting smart home solutions."
    },
    {
      "description": "Proactive, AI-driven energy management for cost savings.",
      "pain_point": "Many users seek automation tools that monitor energy usage and provide actionable recommendations to reduce costs effectively."
    }
  ],
  "insights": [
    {
      "opportunity_point": "Develop a cross-platform compatibility solution.",
      "suggested_direction": "Create a unified platform or API that enables seamless control and communication between devices from different brands."
    },
    {
      "opportunity_point": "Build trust through robust privacy and security certifications.",
      "suggested_direction": "Introduce end-to-end encryption, local data storage options, and compliance with major data protection regulations (e.g., GDPR, CCPA)."
    },
    {
      "opportunity_point": "Offer guided onboarding and video tutorials for device setup.",
      "suggested_direction": "Enhance user experience by designing intuitive mobile apps with step-by-step instructions and live support."
    },
    {
      "opportunity_point": "Integrate AI-powered energy analytics into smart home hubs.",
      "suggested_direction": "Develop features for real-time energy tracking, adaptive energy-saving recommendations, and integration with renewable energy systems."
    }
  ],
  "confidence_score": 0.92
}

{
  "unmet_needs": [
    {
      "description": "高校学生迫切需要价格合理、续航时间长的新能源解决方案，用于日常通勤和校内活动。",
      "pain_point": "现有新能源产品价格过高或续航时间不足，难以满足学生的经济能力与实际使用场景。"
    },
    {
      "description": "缺少针对校园场景设计的新能源共享服务，例如校园内的小型电动车共享或充电站网络。",
      "pain_point": "校园内部缺乏便捷的新能源使用基础设施，学生群体面临使用新能源产品的不便。"
    },
    {
      "description": "学生对新能源技术的教育和体验机会较少。",
      "pain_point": "高校学生对新能源的理解主要停留在概念层面，缺乏实践体验和理论支持，难以促进对低碳生活方式的接受度。"
    }
  ],
  "insights": [
    {
      "opportunity": "推出定价灵活的小型新能源通勤工具（如电动滑板车、摩托车）以及附带分期付款模式，针对学生群体降低购买门槛。",
      "recommendation": "联合高校或学生社区进行产品推广，强化价格与实用性的卖点。"
    },
    {
      "opportunity": "建设校园新能源基础设施，如小型共享新能源车队、充电站网络，并提供购买与租赁服务，增强使用便利性。",
      "recommendation": "与高校管理部门合作，探索共享经济下的新能源服务模式，并围绕校园活动制定灵活使用方案。"
    },
    {
      "opportunity": "开发面向学生群体的教育型产品，例如新能源DIY套件或实验项目课程，结合体验与动手操作推广新能源知识。",
      "recommendation": "制作符合高校课程需求的教育内容，与理工类院系合作推动新能源在课堂场景中的应用。"
    }
  ],
  "confidence_score": 0.92
}